welcome
Thanks for visiting.
I focus on marketing strategy – brand and creative – to understand what makes people take action. Learning through asking the right questions (of people or AI) is everything to me.
This is a sample of recent omnichannel strategy work. If you like it, let me know how I can help you and your company take your next step. (If you don’t, please let me know why.)
creative strategy
Insight-driven omnichannel strategies and resulting work for consumer products clients
brand strategy
Strategy that sets the stage for communication: brand creation, positioning, brand architecture, research