welcome

Thanks for visiting.

I focus on marketing strategy – brand and creative – to understand what makes people take action. Learning through asking the right questions (of people or AI) is everything to me.

This is a sample of recent omnichannel strategy work. If you like it, let me know how I can help you and your company take your next step. (If you don’t, please let me know why.)

creative strategy

Insight-driven omnichannel strategies and resulting work for consumer products clients

brand strategy

Strategy that sets the stage for communication: brand creation, positioning, brand architecture, research

Brand Creation
Brand Pyramid

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